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CONCEPT DEVELOPMENT

Starting from nothing has always been part of the fun.

001

DISEÑA MEXICO 2017 #1 PLACE WINNER

Aezo

Designed for high-performance road cycling, Aezo explores the relationship between aerodynamics, structural efficiency, and lightweight construction.
 

Every design decision was driven by the challenge of creating a product where engineering precision and performance-oriented design work seamlessly together.

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Designers

Luis Eduardo Dávila de Celis

Karen Naranjo Limón

002

DISEÑA MÉXICO 2020 #1 PLACE WINNER
100 FUTURE CONCEPTS FINALIST

Aria

As technology continues shaping the way we connect, it has also created a growing distance between people and the real-world experiences that define human interaction.

 

Aria was designed as an exploration of how technology can respond intelligently to human needs without replacing the cultural, emotional, and deeply human experiences that make connection meaningful.

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Designers
Karen Naranjo Limón

Ximena Sierra Orozco
Paulina Villaseñor Barragán
Ramzy Hurrle Casaab

003

LIVERPOOL MEXICO
EXHIBITION AT MILAN DESIGN WEEK

Mara

Developed in collaboration with Liverpool (department store), Mara was created in response to a retail challenge: designing a single display system adaptable across multiple swimwear styles and sizes without compromising product presentation.

The result was a versatile structural solution focused on improving both production efficiency and the way consumers interact with products at the point of purchase.

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Designers
Natalia Hernández Portillo
Karen Naranjo Limón

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