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CREATIVE STRATEGY

Because sometimes the hardest part isn’t building the idea, it’s understanding what the idea should be in the first place.

001

QUAKER CHEWY CANADA

Just Chewy It

Parents don't need to open another tab; they need something that works for their kids. Something low-sugar, fast and packed with peace of mind.

Chewy Low Sugar delivers.

Every time.

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Collaborative Campaign
Designer

Karen Naranjo Limón

002

GATORADE UNITED KINGDOM

A Fresh Reality

In a feed full of predictable product drops, audiences tune out corporate polish but stop for clean, trend-forward aesthetics.

This concept cuts through the noise by putting the product's high contrast yet soft colors center stage, balancing crisp photography with bold illustrations.

It moves the launch from a basic announcement into a premium, shareable visual experience that feels effortlessly fresh.

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Diseñador
Karen Naranjo Limón

003

KEYENCE MEXICO

Maximize added value

Created for an internal corporate initiative at Keyence Corporation Mexico, the challenge centered around building a visual system capable of expressing growth, future vision, and the constant pursuit of progress.
 

The result combined bold visual storytelling with large-scale physical production, including over 100 custom-manufactured crystal awards designed to bring the concept beyond the screen and into the experience itself.

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Designers
Asley Hernández
Karen Naranjo Limón

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